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Invest Your Time, Not Your Money
A Buzz Department is not about investing large sums of money in traditional marketing. Its about taking the time to help people and cultivate real relationships. Its about creating an emotional connection to your brand.
Press Releases Are Dead
Don't waste your time (and money) sending a press release that no one will read. The most interesting story about your brand is certainly not a new product launch or feature release.
Put a Face Behind Your Brand
People are more comfortable with and more likely to recommend brands that feel familiar to them. You can absolutely be professional while still making a human connection.
Old School Is The New, New School
The answer isn't behind your computer screen. Get out of the office. Grab a cup of coffee or a beer with someone in your local community. Pick up the phone. Its the quickest way to create a memorable impression.